Revival of ancient craft: building brand for Li brocade
How to make the revival of Li brocade and bring it to people’s daily life and market has been focused by the CPPCC member of Dongfang city.
On January 21, Chen Jinong, CPPCC member of Dongfang city, submitted proposal about Li brocade culture in the Fourth Session of the Tenth CPPCC of Dongfang city.
According to Chen Jinong, Li brocade is the textile produced and used by Li people. The government has always focused on the folk culture and it has a good development in terms of education, agriculture, social activities and brand building.
Chen Jinong advised that it should issue the policy about the development of characteristic cultural industry, building the characteristic town that includes experience of Li brocade and rural tourism, introducing the Li brocade culture to more people. In order to have more cultural influence of Li brocade, it should have the stores of Dongfang Li brocade’s products in Haikou, Sanya and other cities and online platforms, promoting the brand of Dongfang Li brocade cheongsam and relevant competitions.